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A Few Fundraising Ideas For Worthwhile Causes

By Scott Bell


There are numerous organizations that have seen a great need and that are trying to help. Animals, humans, the sciences, the poor, the disenfranchised and many other causes have attracted well meaning organizations. They need money to survive, however and in most cases they have to find that money from donors. This is easier said than done, however. The economy is tight and people do not have money to spare. Nevertheless, with creative fundraising ideas it is still possible pull through.

Potential donors cannot help everyone appealing for assistance. In addition, different people have different priorities and they tend to support those causes that are close to their hearts. Organizations looking for donors would do well to study the kind of target market most likely to support them. They need to know as much as possible about this target market if they want to reach them and convince them to support them.

It is time consuming to raise funds and in many cases it is not really worth the effort. Most charitable organizations are desperately short of help and cannot truly afford the time it requires to raise money and to focus on the aims of the organization. This is why it may be better to ask a professional fund raiser to do the job. They will charge a percentage of the money they raise, but it is often worth it.

Many organizations benefit greatly from an association with a benefactor. Well known individuals in the spotlight that support a specific cause can play a significant role in convincing their fans and admirers to also support that cause. Many companies have social responsibility programs and will adopt one or more causes to support on an on going basis.

Many government departments, corporations and other organizations budget for grants given to worthwhile cause that are in line with their own objectives and goals. Applying for such grants can be time consuming but once a grant is awarded, it is often a matter of administrative procedure to have it renewed. This most certainly a worthwhile case of securing on going funding and established financial security.

The public in general has grown tired of all the demands made upon their charitable sides. They no longer support events aiming to raise funds unless that event is professionally organized and able to offer some real value for money. When planning events for raising funds organizations therefore need to make sure that their events are memorable, fun and creative. Tired old tried and trusted methods no longer work.

There have been numerous scandals related to the gross abuse of money donated to charitable organizations. The public and businesses alike have grown wary and they want to know that they support only those organizations that will be using their contributions in the manner it is supposed to be used. When raising funds it is therefore vitally important to fully inform donors of exactly how the money will be used.

There can be no doubt that there are numerous causes worth supporting. The problem is that one cannot support all of them. There are simply too many. One thing remains certain, however, and that is that without the efforts of these organizations society will be in a very sad state indeed.




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